Bowling — Creating the Difference

Over the past four years, Creating the Difference has experienced aggressive growth. This is largely due to the fact that the company focuses on bowling education and products designed to help bowlers. The company has a staff of more than 2000 people and a VIP client group.  Recently they launched a bowling ball restoration product called The Clear. This product has been a hit with consumers looking to restore performance to old bowling balls. With the increasing demands of CtD products, the company has secured a warehouse with retail space to accommodate the rapidly growing business. CEO Ronald Hickland said...

Effective August 1st, 2019, you are only allowed to use a dry towel during competition. This includes any league or tournament that is USBC sanctioned. You should wipe your bowling ball off every shot to get keep your ball reaction consistent. Here is a quick video showing why it's important to wipe your bowling ball off every shot. So what happens if you get something on your bowling ball that a dry towel won't remove?  The most common situation is a black scuff mark like what you see on this all gold ball.  You aren't getting that off with a dry...

The Clear Performance Accelerator Innovation is a passion at Creating the Difference. We started with That Purple Stuff - a bowling ball cleaner which can be used anytime. We have been offering bowlers unique products ever since.  Today we’re launching our latest innovation to help bowlers. This article will discuss the product in detail and answer most questions you may have. In bowling, there are 3 main types of bowling ball coverstocks: Reactive, Urethane and Polyester (or Plastic).  Reactive coverstock bowling balls are the most popular for the competitive bowler. One of the negatives of these types of bowling balls...

By Dustin Zehner, 2016 U20 Junior Gold Runner-Up One of the hardest decisions any Junior Gold bowler has to make is what bowling balls to bring after the practice sessions. There are a number of different components that need to be taken into account when choosing your arsenal. So let's talk about the different types of ball motion, how different surface prep can affect ball motion, and finally building your final arsenal for the tournament. The 4 Types of Ball Motion in Bowling The first step in building your arsenal is understanding the different balls on the market.  With the large...

Christopher Muldrow’s love for bowling has kept him in the sport and succeeding for 30 years. Chris has 10 years of experience in bowling ball testing and evaluation. His list of bowling accomplishments include an Illinois High School State Championship in 2002 and a high average of 237. He has 30 - 300 Games and 20 - 800 series to his name. He is also a staffer of Brunswick. Chris joins Creating the Difference as the Vice President of Business Development. His main responsibilities will include improving pro shop operations, partnering with companies outside of the industry to help grow...