About Us

Core Values

Creating the Difference Core ValuesCompany CEO Ronald Hickland Jr also has a passion for Science, Technology, Engineering and Math (STEM). He utilizes bowling as a way to show STEM in action and make it relatable and entertaining for both students and teachers. Through demonstrations and experiments, Hickland is Creating the Difference in STEM by reaching students who would otherwise not be engaged in the subject.Creating the Difference was founded in May 2015. We set out to help improve the sport of bowling one bowler at a time. Through coaching and interaction, we are creating a movement in the bowling industry to spread our passion for bowling. We strive to set an example for positivity to help grow the sport and the players.

Mission Statement: To inspire people to identify and reach their passion through coaching, education, mentoring, and motivating so they can unlock their potential and create a difference. We are an innovative company who is able to see when change is needed and come up with creative solutions to help.

Vision Statement: All too often, we find ourselves chasing a passion instead of creating an action plan to live it. Creating the Difference strives to inspire people to turn their passion into a way of life.

Creating the Difference STEM Initiative     Creating the Difference Coaching Services 

Leadership Team

Ron Hickland Jr

At the age of 15, Ron found engineering to be his passion and at the influence of his father, he developed a keen interest in bowling. He has always had a passion for helping others. Ron has a Bachelor of Science in Mechanical Engineering from Purdue University. With a background in Science, Technology, Engineering and Math (STEM), Ron enjoys speaking with teachers and students at all levels to help spark a passion for STEM. After being featured on the cover of Black Enterprise Magazine and giving a TEDTalk at Purdue University, he has become a valued motivational speaker as well.


Ali Strader
Vice President Of Operations
Since she was a child, Ali has loved creating things. She began in sales with her family's business at the age of 15. As she grew, so did her sales skills resulting in a career as a Realtor. In this career, she has been able to truly Create a Difference in the lives of many families. Being a Realtor, also enabled Ali to use her passion for creativity to help hone her marketing skills. Always looking to grow her portfolio, Ali has joined Creating The Difference to help build a team worth growing with. She also runs multiple blogs covering topics from real estate to parenting to productivity. She is also a USBC member and avid bowling fan.

Ronald Hickland Sr
Vice President Of Production
Ron Sr joins our team with a Masters in Education from Ball State University. He is an avid bowler with almost 50 years in the industry. He bowls in four different leagues each week and has numerous tournament and league championships. He has a high series of 820. He has experience in product testing and development for multiple companies as well as marketing and selling bowling products for the last 14 years. He has now decided to bring his wealth of industry knowledge to help us continue to Create the Difference.

Brian Gunn
Store Manager - Burr Oak

Brian is an IBPSIA certified pro shop operator with 17 years in the industry. He also holds a USBC Silver Level coaching certification. Brian is a 2 time PBA Champion who is currently on staff with Brunswick. His knowledge and experience will be invaluable to helping grow our team in the Chicagoland area.


Tim Abotobik
Director Of Customer Service

Tim is an Army Veteran with a Bachelors Degree in Information Technology from Lindenwood University. He is an avid bowler with over 25 years in the industry. He believes in treating the customer as he would want to be treated. Tim's positive attitude with over 20 years in customer service makes him a valuable addition to our team.