Bowling — Pro Shops

Over the past four years, Creating the Difference has experienced aggressive growth. This is largely due to the fact that the company focuses on bowling education and products designed to help bowlers. The company has a staff of more than 2000 people and a VIP client group.  Recently they launched a bowling ball restoration product called The Clear. This product has been a hit with consumers looking to restore performance to old bowling balls. With the increasing demands of CtD products, the company has secured a warehouse with retail space to accommodate the rapidly growing business. CEO Ronald Hickland said...

Christopher Muldrow’s love for bowling has kept him in the sport and succeeding for 30 years. Chris has 10 years of experience in bowling ball testing and evaluation. His list of bowling accomplishments include an Illinois High School State Championship in 2002 and a high average of 237. He has 30 - 300 Games and 20 - 800 series to his name. He is also a staffer of Brunswick. Chris joins Creating the Difference as the Vice President of Business Development. His main responsibilities will include improving pro shop operations, partnering with companies outside of the industry to help grow...

Bowl Expo is a industry trade show event. Even though consumers are not allowed, it is an opportunity for us, as a pro shop, to bring back valuable information to you. This week allowed us to throw or watch people throw the new balls from Brunswick, Radical, DV8, 900 Global, Storm, Roto Grip, Ebonite, Hammer, Columbia and Track. After watching different styles of bowlers and reviewing videos of the balls, here is what we saw and what we think about the new products. You’ll first note that each ball is labeled by its ball motion; either Straight, Traction, Continuous or...