Press Kit

Company Background

Creating the Difference LLC was founded in May 2015 by Ronald Hickland Jr.  Through his years in bowling, Ronald could see a need for education among bowlers.  Many bowlers lack an understanding of the fundamentals of the game.  Creating the Difference seeks to educate bowlers and inspire people to work together to grow the sport of bowling.  We strive to grow the sport of bowling through positive publicity, education and inspiring youth to find a passion for the sport.  

Creating the Difference has an education arm aside from bowling as well.  With Ronald's background as a mechanical engineer, he leads the company in helping spark a passion for Science, Technology, Engineering and Math (STEM) in local schools.  Creating the Difference LLC is a Partner in Education with the Clarksville Montgomery County School System in Tennessee and assists on the STEM Advisory Board for the system's STEM Academy.  Creating the Difference speaks to teachers about how to relate STEM to every day life and help spark an interest in their students.  We also speak to students to help them see that STEM careers are everywhere and can be cool.

Our Core Values:

About Ronald Hickland Jr, CEO

Ronald grew up traveling to different bowling events with his father who is an avid sport bowler.  At the age of 15, Ronald met a bowling ball designer and decided that's what he wanted to be when he grew up.  Ronald always had an entrepreneurial mindset.  He ran a pro shop while in high school to help gain knowledge in the sport of bowling.  He went on to attend Purdue University where he graduated with a Bachelor's of Science in Mechanical Engineering.  While in college, Ronald spent his breaks networking and volunteering with different companies in the bowling industry to gain as much knowledge as possible.  Ronald has always shown a passion for learning and improving.  He hopes to use his passion to inspire others to follow their dreams.





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Contact Information

For all inquiries, please email