Bowling

PBA Fall Swing

Posted by Ronald Hickland on

SPOILER ALERT!!  THIS BLOG CONTAINS THE WINNERS OF AN EVENT THAT HAS NOT AIRED ON TELEVISION Guest Writer Brian Gunn This past week, I had the chance to bowl in the PBA Tour's Fall Swing in Allen Park, MI.  I must say, HARD was not the word!!  Impossible was a little more accurate.  The patterns were very challenging. If your game wasn't solid, they showed every mistake. Being on staff with Brunswick, I had the opportunity to go to the Brunswick plant in Muskegon, MI and work out for a day prior to the event.  It was a great experience...

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Understanding Profit Margin for Pro Shops

Posted by Ronald Hickland on

Part of Creating the Difference is about education.  We want to support pro shops and consumers alike.  Today we want to educate on the business side a little bit.  As a company, profitability is the main way we measure success.  Growing CtD, we have used many business principles to determine our business plan.  When we expanded into the pro shops, we had to help our team understand some of those principles to keep the stores profitable. We want to share some of those principles with you in the hopes you may be able benefit as well.  Today we are going...

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PRESS RELEASE -- Virgin Islands Bowling Federation Appoints Ronald Hickland as Head Coach

Posted by Ronald Hickland on

Creating the Difference Press Release August 8th, 2016 Virgin Islands Bowling Federation Appoints Ronald Hickland as Head Coach After a month long interview process, the Virgin Islands Bowling Federation out of Christiansted, St Croix, US Virgin Islands has chosen Ronald Hickland, CEO of Creating the Difference LLC as their head coach. Ronald traveled to the island for a 4 day coaching clinic back in October to get on their radar for the head coaching position.  During that time, he saw a lot of potential in the team and was able to begin building relationships and mentoring the players. The USVI...

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What is Transition?

Posted by Ronald Hickland on

Today we want to take some time to help you understand the concept of lane transition.  It's a word we use quite a bit but some people don't fully understand what it is, what it means or how to combat it. Let's start with a formal definition.  What is transition? There is a layer of oil applied to the lane. This oil is meant to protect the lane.  Every time you throw the ball down the lane, that layer of oil is moved or absorbed. The oil can be pushed down the lane (rarely with current modern equipment), picked up...

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Creating the Difference Acquires Movement Bowling

Posted by Ronald Hickland on

PRESS RELEASE June 1, 2016 Former bowling ball designer for Ebonite International Inc, Ronald Hickland Jr, is Creating the Difference in the Chicagoland bowling market.  He founded Creating the Difference in May 2015 primarily as a coaching company with a vision of helping bowlers and growing the sport of bowling.  With 15 years on the manufacturing side, Ronald decided to focus on listening and helping consumers with his new company.   In September 2015, Creating the Difference launched its first bowling ball cleaner, That Purple Stuff.  The cleaner is approved for use anytime by the USBC and has taken off...

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