Creating the Difference has been making waves since launching That Purple Stuff Bowling Ball cleaner just over a year ago. After launching their first product via social media, Creating the Difference has continued to interact with and coach bowlers over social media. Company CEO, Ronald Hickland Jr, accredits this to their success.
“We have built this company through grassroots efforts. When our customers reach out, they get us - myself, my VP’s, our pro shop operators - people who listen and can answer their questions. Our following has grown because we care about our customers and it shows.”
In May of 2016, Hickland opened up staff positions after much deliberation. In a matter of days, Creating the Difference was consumed with sorting through staffing applications. Over the last 6 months, the staff has continued to grow to over 500 people. Hickland and team continue to talk to them via Facebook Live sessions and social media posts. Creating the Difference has also added certified coaches to the team in order to better assist the staff with questions.
As the staff has continued to grow, so has the demand for Creating the Difference Apparel. In true, Creating the Difference fashion, they have listened to the feedback from staff and entered into a partnership with Logo Infusion to be the exclusive jersey provider of their staff. Ken Keegan started Logo Infusion in 2008 with a desire to provide quality customer service at a competitive price in the bowling apparel industry. Because of this desire, he has built a company with 100% authorship in its products from design to print to assembly.
Keegan is excited for the partnership. He believes in the principles Creating the Difference stands by. Speaking of the new partnership, Keegan had the following to say:
“We are excited to be involved with Creating The Difference. Our industry needs more new ideas and more new companies, willing to try to make a difference in the industry that we all love so much. As a fellow entrepreneur, I have a lot of respect for Ron Hickland Jr and his team for sacrificing so much to start their own business. I look forward to a fruitful partnership, which includes Logo Infusion becoming the official jersey provider for Creating The Difference, and our sister company, K&K Bowling Services, becoming an authorized retailer of their products.”
Both companies have stated a desire to help grow the sport of bowling. They are hoping this new partnership will help to achieve that goal.