Bowling — Products

Not all towels are created equal

Posted by Ronald Hickland on

In my book The Tournament Mindset, one of the things I cover is using a towel.  Simply put, if you are not using a towel you are giving away pins.  Go read the book to see what else can help your average immediately - don’t worry it’s short in length. Click here to view/purchase the book. More importantly, if you are not using the right kind of towel, you may be doing yourself a disservice.  In this blog I will compare some common types of towels.    Cotton material Let’s start by talking about the common cotton towel.  If you...

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Understanding Profit Margin for Pro Shops

Posted by Ronald Hickland on

Part of Creating the Difference is about education.  We want to support pro shops and consumers alike.  Today we want to educate on the business side a little bit.  As a company, profitability is the main way we measure success.  Growing CtD, we have used many business principles to determine our business plan.  When we expanded into the pro shops, we had to help our team understand some of those principles to keep the stores profitable. We want to share some of those principles with you in the hopes you may be able benefit as well.  Today we are going...

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One Year of Creating the Difference

Posted by Ronald Hickland on

May 8th, 2015 was a special day. It was the day my partner and I decided to start Creating The Difference. Our Mission is to inspire people to identify and reach their passion through coaching, education, mentoring, and motivating so they can unlock their potential and create a difference. We are an innovative company who is able to see when change is needed and come up with creative solutions to help. Since bowling had played such an important role in my career, I wanted a way to give back to the sport. My partner and I designed some services to...

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Motiv Jackal & Jackal Carnage

Posted by Ronald Hickland on

On March 15th, the USBC put out the following press release on Bowl.com: After the ruling, Motiv quickly updated their website with the following information: CtD Bowling Store is dedicated to keeping bowlers on the lanes.  Due to the recent decision by the USBC to revoke its approval of the Motiv Jackal and Jackal Carnage, we want to help.  These are balls which we have recommended through our arsenal reviews.  Our staff has these in their own arsenals as well.  So we, too, are affected by this ruling.  We feel for those involved, especially Motiv and hope to help get...

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What in the world is "That Purple Stuff"???

Posted by Ronald Hickland on

One of the best parts of being an engineer is knowing how to develop products.  Being able to assemble a team with the right kind of talent accelerates bringing products to market.  Our goal at Creating The Difference is to improve bowler education.   We had an idea for a book called The Tournament Mindset.  That led us to develop a backpack with supplies to help bowlers perform better.  One of the products we included was a bowling ball cleaner.  So we decided to build our own.   We had 3 main goals when developing the cleaner Build a cleaner that...

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