Bowling — Products

Do you have a Urethane ball in your bag?

Posted by Ronald Hickland on

Urethane was the popular coverstock choice in the 80’s.  It hooked earlier than polyester coverstocks and was more durable. That technology began to fade once Reactive Resin bowling balls became popular in the 90’s.  Reactive Resin was longer and more angular, it wasn’t as durable, but that was the price you paid for the added performance.  The truth is, reactive resin balls are actually urethane based with a liquid additive called plasticizer.  This additive gives the ball the ability to absorb and it changes the texture of the coverstock.  Reactive Resin technology hasn’t changed much in the last 20 years...

Read more →


Not all towels are created equal

Posted by Ronald Hickland on

In my book The Tournament Mindset, one of the things I cover is using a towel.  Simply put, if you are not using a towel you are giving away pins.  Go read the book to see what else can help your average immediately - don’t worry it’s short in length. Click here to view/purchase the book. More importantly, if you are not using the right kind of towel, you may be doing yourself a disservice.  In this blog I will compare some common types of towels.    Cotton material Let’s start by talking about the common cotton towel.  If you...

Read more →


Understanding Profit Margin for Pro Shops

Posted by Ronald Hickland on

Part of Creating the Difference is about education.  We want to support pro shops and consumers alike.  Today we want to educate on the business side a little bit.  As a company, profitability is the main way we measure success.  Growing CtD, we have used many business principles to determine our business plan.  When we expanded into the pro shops, we had to help our team understand some of those principles to keep the stores profitable. We want to share some of those principles with you in the hopes you may be able benefit as well.  Today we are going...

Read more →


One Year of Creating the Difference

Posted by Ronald Hickland on

May 8th, 2015 was a special day. It was the day my partner and I decided to start Creating The Difference. Our Mission is to inspire people to identify and reach their passion through coaching, education, mentoring, and motivating so they can unlock their potential and create a difference. We are an innovative company who is able to see when change is needed and come up with creative solutions to help. Since bowling had played such an important role in my career, I wanted a way to give back to the sport. My partner and I designed some services to...

Read more →


Motiv Jackal & Jackal Carnage

Posted by Ronald Hickland on

On March 15th, the USBC put out the following press release on Bowl.com: After the ruling, Motiv quickly updated their website with the following information: CtD Bowling Store is dedicated to keeping bowlers on the lanes.  Due to the recent decision by the USBC to revoke its approval of the Motiv Jackal and Jackal Carnage, we want to help.  These are balls which we have recommended through our arsenal reviews.  Our staff has these in their own arsenals as well.  So we, too, are affected by this ruling.  We feel for those involved, especially Motiv and hope to help get...

Read more →